Month: May 2010

  • Rule #3: Be The Gatekeeper

    When you’re engaging with anyone online, rule #3 is “Be The Gatekeeper” You should never be a roadblock. Give customers a clear path. Just being there isn’t enough. Communication has to go both ways. You now have access to incredible feedback you used to have to pay a lot of money for. Lead customers to…

  • Followers vs. Community

    Rich Millington, on his FeverBee – The Online Community Guide blog shared two posts recently about a following vs. community: Why Most Organizations Shouldn’t Try To Create An Online Community and Clarity – What’s a Community? A Following = an audience that interacts with you A Community = an audience that interacts with each other…

  • What I want in a Social CRM (for me)

    I’m on a quest to find a Social CRM to help me keep my people information at my fingertips. Here’s how I currently try to track everything: Address Book (2,000+ entries) My address book is an extension of my brian.  I’ve been using it for keeping track of people I’ve met for years now.  It’s…