Category Archives: Marketing

Personal fulfillment through effective communication.

Communicating your organization’s message, whether that message pertains to a sales, marketing or support function should always take your audiences needs into consideration. The problem tends to be that professionals write professionally. Now, don’t get me wrong, there is a place for technical jargon, buzzwords and catch phrases – but unless your message is specific to a technical or niche market, your audience may be more inclined to walk away and choose other options. This has the potential to damage your brand image bottom line.

Clearly defining your goals and understanding that your audience’s goals and your organization’s goals need to be in tune with one another is very important, yet the needs of your audience are more than just ‘widget A’ or ‘concept B’, they are driven by issues of belonging, self-esteem and self-actualization. Continue reading

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Are you encouraging or discouraging online communication?

When I was studying interpersonal communication at Ithaca College in the early 90s, one of the concepts we looked at was whether your environment encouraged or discouraged communication.  The terms I learned were: sociopetal (environment encourages communication) and sociofugal (environment … Continue reading

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Conflicting messages are not our way of thanking you-learning from apologizing

Last Wednesday, just before Thanksgiving, I took the time to give thanks to my Dimdim customers (Dimdim web conferencing, giving thanks to you.)  I left the office later in the day to enjoy the long weekend. Everything was good and … Continue reading

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Kev’s Rules for Community

For the September, 2009 Social Media Breakfast NH (#smbnh) at the Manchester, NH Public Library I gave this talk about my rules for community. I call it ‘Kev’s Rules for Community’. My rules are simple: Be Real Address the Need … Continue reading

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Kev’s Rules–3 Rules for Online Community Engagement

For the September, 2009 Social Media Breakfast NH (#smbnh) at the Manchester, NH Public Library I gave this talk about my rules for community.  I call it ‘Kev’s Rules for Community’. I try to live these rules every day–whether I’m engaging online … Continue reading

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Tip: At events, find people more shy than you

A friend of mine will be attending her first social media event this Friday.  She’s joining us at the Social Media Breakfast NH BBQ. I’ve been thinking about the best advice I can give her — she told me that … Continue reading

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Twitter convenience vs. security – a cautionary tale

Last Thursday ended up being a very interesting afternoon.  During lunch I went out to run some errands.  At one point (while waiting at a red light) I checked Twitter to see the following: I’m grateful that @AppraiserJenn took the … Continue reading

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Be real, be brief on Twitter (just ask Sean Bohan)

I’ve been extremely behind on my blog reading and started to catch up tonight.  One post that caught my attention was from Sean Bohan, My 11 Twitter Guidelines.  There’s plenty of Twitter advice out there, but few who boil it … Continue reading

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Interview with Alexa Scordato, changing the world, one chairman at a time.

Background One of the first people I met at my first tweetup in August 2008 was Alexa Scordato (@alexa). She was just moving to the Boston area to work for Barry Libert at Mzinga. Alexa and I spoke for less … Continue reading

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Interview with Christine Major, High tech PR pro and social media junkie

Background Last week I had the opportunity to sit down with Christine Major of PerkettPR. I first met Christine in August at a Tweetup in Cambridge, MA organized by author, blogger, and Forrester Online Community Manager John Cass. Since then … Continue reading

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