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Tag Archives: conversation
Rule #3: Be The Gatekeeper
When you’re engaging with anyone online, rule #3 is “Be The Gatekeeper” You should never be a roadblock. Give customers a clear path. Just being there isn’t enough. Communication has to go both ways. You now have access to incredible … Continue reading
Posted in Marketing
Tagged community, conversation, feedback, gatekeeper, roadblock, social media
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Rule #2: Address The Need
When you’re engaging with anyone online, rule #2 is “Address The Need”. Everyone needs something. We listen, we may even understand what we’re being asked — but it that what they really need? If you’re engaging online, make sure you’re … Continue reading
Rule#1: Be Real
When you’re engaging with anyone online, rule #1 is “Be Real”. The world is full of bots (both human and digital.) Your customers are people, it’s ok to be a person t00. Be a face, not a name (or logo) … Continue reading
Posted in Marketing
Tagged authentic, community, conversation, integrity, social media
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Jumping into the conversation? Great, now can you sustain it?
If you are going to join the conversation online, make sure you can sustain it! Continue reading