Tag: conversation
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Rule #3: Be The Gatekeeper
When you’re engaging with anyone online, rule #3 is “Be The Gatekeeper” You should never be a roadblock. Give customers a clear path. Just being there isn’t enough. Communication has to go both ways. You now have access to incredible feedback you used to have to pay a lot of money for. Lead customers to…
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Rule #2: Address The Need
When you’re engaging with anyone online, rule #2 is “Address The Need”. Everyone needs something. We listen, we may even understand what we’re being asked — but it that what they really need? If you’re engaging online, make sure you’re actually addressing the need. I’ve been thinking about this a lot recently after a discussion…
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Rule#1: Be Real
When you’re engaging with anyone online, rule #1 is “Be Real”. The world is full of bots (both human and digital.) Your customers are people, it’s ok to be a person t00. Be a face, not a name (or logo) Don’t just broadcast, have a conversation Be open and honest Be Yourself!
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Jumping into the conversation? Great, now can you sustain it?
If you are going to join the conversation online, make sure you can sustain it!