Category Archives: Marketing
Being There is Not a Strategy
I had a great opportunity to run a working session at PodCamp NH 2010 this weekend on social media strategy. I presented a few slides for a framework, and then an excellent discussion followed. Being There is Not a Strategy … Continue reading
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Followers vs. Community
Rich Millington, on his FeverBee – The Online Community Guide blog shared two posts recently about a following vs. community: Why Most Organizations Shouldn’t Try To Create An Online Community and Clarity – What’s a Community? A Following = an … Continue reading
Posted in Marketing Tagged community, following, online community Comments Off on Followers vs. Community
What I want in a Social CRM (for me)
I’m on a quest to find a Social CRM to help me keep my people information at my fingertips. Here’s how I currently try to track everything: Address Book (2,000+ entries) My address book is an extension of my brian. … Continue reading
Posted in Marketing 9 Comments
Who does your incentive program benefit and is it clear?
Some of you know I have a bit of a Starbucks addiction. (I’m even the mayor of several Starbucks on Foursquare). I was never a fan of paying to join member rewards programs, but last year I talked myself into … Continue reading
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Facebook, enforcing like-ability, inspiring confusion?
I logged onto the Facebook Page I manage earlier today to find this message. That message made sense to me, but I made the mistake of clicking “Learn more“. It put me on a 7 section, 30 question FAQ. I … Continue reading
Posted in Marketing Tagged Facebook, Facebook Page, fan, Like 4 Comments