Tag Archives: social media
Navigating the social media currents, together in NH
Posted on October 4, 2010 by Kevin Micalizzi
When working with any emerging approaches to business (and technologies), understanding what’s working for people and where things are going is a constant challenge. There are self-professed experts willing to sell you a “package solution” to get you up to … Continue reading →
Posted in Life | Tagged blogging, community, events, NH, social media, social networking | Comments Off on Navigating the social media currents, together in NH
Rule #3: Be The Gatekeeper
Posted on May 26, 2010 by Kevin Micalizzi
When you’re engaging with anyone online, rule #3 is “Be The Gatekeeper” You should never be a roadblock. Give customers a clear path. Just being there isn’t enough. Communication has to go both ways. You now have access to incredible … Continue reading →
Posted in Marketing | Tagged community, conversation, feedback, gatekeeper, roadblock, social media | Comments Off on Rule #3: Be The Gatekeeper
Rule #2: Address The Need
Posted on April 30, 2010 by Kevin Micalizzi
When you’re engaging with anyone online, rule #2 is “Address The Need”. Everyone needs something. We listen, we may even understand what we’re being asked — but it that what they really need? If you’re engaging online, make sure you’re … Continue reading →
Posted in Marketing | Tagged community, conversation, need, social media, understanding | 1 Comment
Rule#1: Be Real
Posted on April 28, 2010 by Kevin Micalizzi
When you’re engaging with anyone online, rule #1 is “Be Real”. The world is full of bots (both human and digital.) Your customers are people, it’s ok to be a person t00. Be a face, not a name (or logo) … Continue reading →
Posted in Marketing | Tagged authentic, community, conversation, integrity, social media | Comments Off on Rule#1: Be Real
Social media: swarm vs. strategy?
Posted on April 17, 2010 by Kevin Micalizzi
So you’ve listened and maybe engaged in social media, now what? It’s important to be there since the conversations are already happening, but have you integrated that work into your overall strategy? I was on a call Friday with a … Continue reading →
Posted in Marketing | Tagged social media, strategy | Comments Off on Social media: swarm vs. strategy?
When is it ok to ignore a comment, tweet, etc?
Posted on February 28, 2010 by Kevin Micalizzi
There’s a ton of advice out there that you ignore social media (blogs, Twitter, Facebook, etc.) at your own peril. I’m having a difficult time finding best practices on when you may need to use ignoring as an approach — … Continue reading →
Posted in Marketing | Tagged Advice, Facebook, ignoring, social media, Twitter | 2 Comments
Personal fulfillment through effective communication.
Posted on December 4, 2009 by mturner
Communicating your organization’s message, whether that message pertains to a sales, marketing or support function should always take your audiences needs into consideration. The problem tends to be that professionals write professionally. Now, don’t get me wrong, there is a place for technical jargon, buzzwords and catch phrases – but unless your message is specific to a technical or niche market, your audience may be more inclined to walk away and choose other options. This has the potential to damage your brand image bottom line.
Clearly defining your goals and understanding that your audience’s goals and your organization’s goals need to be in tune with one another is very important, yet the needs of your audience are more than just ‘widget A’ or ‘concept B’, they are driven by issues of belonging, self-esteem and self-actualization. Continue reading →
Posted in Marketing | Tagged belonging, brand affinity, community, marketing, needs, social media | Comments Off on Personal fulfillment through effective communication.
Are you encouraging or discouraging online communication?
Posted on December 3, 2009 by Kevin Micalizzi
When I was studying interpersonal communication at Ithaca College in the early 90s, one of the concepts we looked at was whether your environment encouraged or discouraged communication. The terms I learned were: sociopetal (environment encourages communication) and sociofugal (environment … Continue reading →
Posted in Marketing | Tagged blog, communication, community, site, social media | Comments Off on Are you encouraging or discouraging online communication?
Kev’s Rules–3 Rules for Online Community Engagement
Posted on October 3, 2009 by Kevin Micalizzi
For the September, 2009 Social Media Breakfast NH (#smbnh) at the Manchester, NH Public Library I gave this talk about my rules for community. I call it ‘Kev’s Rules for Community’. I try to live these rules every day–whether I’m engaging online … Continue reading →
Posted in Marketing | Tagged blogging, Blogs of Interest, communication, community, microblogging, smbnh, social media, Twitter | Comments Off on Kev’s Rules–3 Rules for Online Community Engagement
Tips for getting your social media job application process off to a good start.
Posted on July 15, 2009 by Kevin Micalizzi
As someone reviewing resumes for a Social Media & Web Marketing Specialist position, I’d like to share some tips. In the first 48 hours I had about 100 people email me. I’m guessing other employers are having similar experiences. Some … Continue reading →
Posted in Life | Tagged career, resume, social media | 4 Comments