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Tag Archives: social media
Navigating the social media currents, together in NH
When working with any emerging approaches to business (and technologies), understanding what’s working for people and where things are going is a constant challenge. There are self-professed experts willing to sell you a “package solution” to get you up to … Continue reading
Posted in Life
Tagged blogging, community, events, NH, social media, social networking
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Rule #3: Be The Gatekeeper
When you’re engaging with anyone online, rule #3 is “Be The Gatekeeper” You should never be a roadblock. Give customers a clear path. Just being there isn’t enough. Communication has to go both ways. You now have access to incredible … Continue reading
Posted in Marketing
Tagged community, conversation, feedback, gatekeeper, roadblock, social media
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Rule #2: Address The Need
When you’re engaging with anyone online, rule #2 is “Address The Need”. Everyone needs something. We listen, we may even understand what we’re being asked — but it that what they really need? If you’re engaging online, make sure you’re … Continue reading
Rule#1: Be Real
When you’re engaging with anyone online, rule #1 is “Be Real”. The world is full of bots (both human and digital.) Your customers are people, it’s ok to be a person t00. Be a face, not a name (or logo) … Continue reading
Posted in Marketing
Tagged authentic, community, conversation, integrity, social media
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Social media: swarm vs. strategy?
So you’ve listened and maybe engaged in social media, now what? It’s important to be there since the conversations are already happening, but have you integrated that work into your overall strategy? I was on a call Friday with a … Continue reading
When is it ok to ignore a comment, tweet, etc?
There’s a ton of advice out there that you ignore social media (blogs, Twitter, Facebook, etc.) at your own peril. I’m having a difficult time finding best practices on when you may need to use ignoring as an approach — … Continue reading
Personal fulfillment through effective communication.
Communicating your organization’s message, whether that message pertains to a sales, marketing or support function should always take your audiences needs into consideration. The problem tends to be that professionals write professionally. Now, don’t get me wrong, there is a place for technical jargon, buzzwords and catch phrases – but unless your message is specific to a technical or niche market, your audience may be more inclined to walk away and choose other options. This has the potential to damage your brand image bottom line.
Clearly defining your goals and understanding that your audience’s goals and your organization’s goals need to be in tune with one another is very important, yet the needs of your audience are more than just ‘widget A’ or ‘concept B’, they are driven by issues of belonging, self-esteem and self-actualization. Continue reading
Posted in Marketing
Tagged belonging, brand affinity, community, marketing, needs, social media
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Are you encouraging or discouraging online communication?
When I was studying interpersonal communication at Ithaca College in the early 90s, one of the concepts we looked at was whether your environment encouraged or discouraged communication. The terms I learned were: sociopetal (environment encourages communication) and sociofugal (environment … Continue reading
Posted in Marketing
Tagged blog, communication, community, site, social media
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Kev’s Rules–3 Rules for Online Community Engagement
For the September, 2009 Social Media Breakfast NH (#smbnh) at the Manchester, NH Public Library I gave this talk about my rules for community. I call it ‘Kev’s Rules for Community’. I try to live these rules every day–whether I’m engaging online … Continue reading
Posted in Marketing
Tagged blogging, Blogs of Interest, communication, community, microblogging, smbnh, social media, Twitter
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Tips for getting your social media job application process off to a good start.
As someone reviewing resumes for a Social Media & Web Marketing Specialist position, I’d like to share some tips. In the first 48 hours I had about 100 people email me. I’m guessing other employers are having similar experiences. Some … Continue reading
